Customer Education is an important aspect of CreditAccess Grameen’s culture. As part of our Micro-Credit plus activities, we conduct periodic Social Awareness Campaigns (SACs), earlier known as Socio-Economic Development (SED) workshops, for our customers in all our operational areas. These campaigns draw participation from the entire community. The objective of the Campaigns is to build customers’ capacity on relevant issues like health, sanitation, HIV/AIDS awareness, nutrition, family planning, income generation activities, enterprise development, law and financial literacy.
Links are also being developed with other institutions so that our customers can benefit from their products and services such as group insurance, personal insurance, health insurance, pension schemes, cottage industries and group enterprises including training in Panchayat Raj and other developmental programs at the government level. Resource persons at these workshops are experts from government departments, corporate houses, NGOs, hospitals, police and lawyers. Every year two such workshops are conducted in every CreditAccess Grameen branch.